Support & FAQ

Everything you need — whether you're exploring the Jasel opportunity or already part of our growing franchise family.

Support Center

You're in Business for Yourself. Not by Yourself.


We believe franchisees should never feel alone in business. From your first inquiry through your grand opening and beyond, the Jasel team is committed to your success at every stage.

Initial Training

  • 3–4 days online training (approx. 36 hours)
  • Franchisee + one additional team member
  • Up to 6 days total including onsite
  • 2 days of onsite opening support
  • Operations manual & technology training

Pre-Opening Support

  • Site selection guidance
  • Store layout & build-out specifications
  • Inventory planning & supplier relationships
  • Hiring guidance
  • Grand opening marketing plan

Ongoing Support

  • Field support visits
  • Telephone & email operational support
  • Confidential operations manual access
  • Marketing campaign guidance & brand fund
  • Proprietary POS & continuous improvement

"We are committed to thoughtful, conservative growth with a dedication to supporting our franchises at every stage of growth."

Frequently Asked Questions

Discover the answers to your frequently asked questions about our products and services.

No. Leadership, management, and customer service skills are more important. Our comprehensive training program will equip you with everything you need to run a successful Jasel boutique.

No. We require active owner involvement. This business thrives when the owner is present, engaged, and invested in the community. We are looking for active owner-operators, not passive investors.

The typical timeline from signing the franchise agreement to opening is approximately 4–8 months, depending on site selection, build-out, and local permitting.

Jasel stores are typically 680–1,200 sq. ft., located in lifestyle centers — not malls. The stores are designed to be intimate, high-touch environments with strong foot traffic.

Generally 1–3 team members depending on volume and season. The store format is designed to be lean and efficient.

We look for a minimum 720 FICO score, net worth of 1.5x the initial investment, and 30–40% liquid capital. Active owner-operator commitment is required.

Our experience-driven model combines fine jewelry, permanent jewelry, piercings, fine line tattoos, and private events — creating diversified revenue streams in one luxury-branded environment. Very few concepts bring all of these together.

Yes. Discounts on the initial franchise fee are available for veterans and for franchisees opening additional units.

Initial development focus is on Florida, Georgia, and North and South Carolina, with target metro areas including Miami, Fort Myers, West Palm Beach, Sarasota, Tallahassee, Atlanta, and Savannah. Protected territories are available in key metro areas.

The initial franchise term is 7 years, with two 5-year renewal options available.


Get in Touch

Start Your Franchise Journey

Ready to bring the Jasel experience to your city? Fill out the form and our franchise development team will be in touch within one business day.

Address

204 South Howard Avenue, Tampa, Florida 33606