The Franchise Opportunity

Why Jasel Jewelry

A modern luxury retail concept redefining what a jewelry store can be and what business ownership can look like.

The Concept & Competitive Advantages

Very few concepts bring fine jewelry, permanent jewelry, piercings, and fine line tattoos together in one elevated, experience-driven destination. Jasel combines multiple high-margin revenue streams with accessible luxury brand positioning — creating a business that is both resilient and scalable.

We're not chasing rapid expansion. We're building long-term brand equity and business growth.

What Sets Jasel Apart

Multiple Revenue Streams

Retail jewelry, permanent jewelry, piercings, fine line tattoos, and private events create diversified income with no single point of failure.

Luxury Yet Approachable

Bridging the gap between high-end and accessible luxury. A brand that resonates with customers across generations and every occasion.

Established Operating Model

Three market-tested corporate locations in Tampa, Orlando, and St. Petersburg provide a proven, replicable franchise blueprint.

Strong Vendor Relationships

Direct sourcing from key domestic and international suppliers including premium products from Turkey, China, and Korea.

Proprietary POS Technology

Custom proprietary POS system currently in use across all corporate operations — purpose-built for the Jasel model.

Excellent Customer Service

A dedicated support team to help franchisees with any inquiries, requests, collaborations, or operational assistance.

Consumer Market Trends & Growth

The retail jewelry industry remains resilient and experience-driven, with strong performance tied to gifting occasions, milestone celebrations, and luxury self-purchase trends. The key drivers supporting the Jasel Jewelry model are strong and growing.

  • $87B+

    U.S. Jewelry Market Size

    Industry research

  • 4.2%

    Annual Market Growth Rate

    Projected CAGR

  • Growing

    Experiential Retail Segment

    consainsights.com

The Power of Experiential Retail

Consumers are shifting toward experience-based retail. Shoppers seek immersive, interactive environments, and community-driven shopping is outperforming purely transactional retail. Jasel is positioned at the center of this powerful shift.

"Consumers aren't just buying products. They're buying experiences. Experiential retail continues to grow as customers seek connection, personalization, and memorable moments."

Jewelry & Personalization Trends

The jewelry market is being driven by a new wave of consumer preferences. Permanent jewelry, fine line tattoos, and personalized pieces are among the fastest-growing categories. Jasel's multi-service model is built to capture all of these revenue streams simultaneously.

"Jewelry remains a celebration-driven category with predictable seasonal peaks, creating structured revenue cycles."

  • Growing demand for permanent jewelry
  • Increased popularity of fine line tattoos
  • Strong personalization and custom jewelry trend
  • Gifting-driven category with consistent seasonal spikes
  • Solid demand for both adult and baby/toddler piercing services

Demand That Never Stops

Jewelry remains a celebration-driven category with predictable seasonal peaks, creating structured revenue cycles throughout the year.

  • ♥

    Holidays

    Valentine's Day, Mother's Day, Christmas — the highest-volume jewelry gifting periods with predictable, structured revenue cycles.

  • ◆

    Milestones

    Birthdays, engagements, weddings, anniversaries, graduations — each a powerful motivation to invest in something lasting.

  • ✦

    Special Events

    Girls' nights, bachelorette parties, corporate events, and private celebrations drive consistent group bookings throughout the year.

What We Look For

The Qualities of a Great Jasel Franchisee

No jewelry background required. What matters is your drive, your leadership, and your commitment to building something extraordinary.

  • Leadership

    You lead and manage teams effectively. You build culture and hold standards with confidence and care.

  • Customer Obsession

    You genuinely enjoy creating exceptional experiences. In luxury retail, every interaction is a moment to remember.

  • Community Builder

    You want to become a trusted local presence — hosting events, building relationships, and growing with your city.

  • System Follower

    You respect a proven model. Consistency is the foundation of luxury and the key to long-term franchise success.

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The Ideal Candidate

Is This You?

We are looking for passionate, business-minded professionals — often corporate executives seeking business ownership — who are ready to build something meaningful in their communities.

You do NOT need retail jewelry experience — but you DO need leadership, communication skills, and a commitment to customer experience. This business thrives when the owner is present, engaged, and invested in the community.

Steps for Franchise Ownership

Step 1
Initial Inquiry & Qualification Introductory Call
Step 2
Receive & Review Franchise Disclosure Document (FDD)
Step 3
Financial Review & Validation Process
Step 4
Discovery Process
Step 5
Sign Franchise Agreement
Step 6
Site Selection & Training
Step 7
Grand Opening & Launch

Program Cost & Financial Details

  • $35,000 Franchise Fee

    Discounts available for veterans and additional units

  • 1-2 Employees Needed to Start Operation

    Training will be provided

  • Estimated Investment: $149,400 –$279,800

    Full buildout range including all startup costs

  • 6% Royalty Fee

    Of Net Revenues

  • 1% Brand Fund

    Of Net Revenues

  • Franchise Term

    7 years initial term, Two 5-year renewal option

Financial Profile

Ideal Financial Candidate

We've structured this opportunity to balance premium positioning with accessibility for qualified owner-operators. We are looking for active owner-operators, not passive investors.

Minimum 720 FICO Score

Strong credit profile required to qualify for franchise financing options.

Net Worth: 1.5x Initial Investment

Combined personal and business net worth relative to your total estimated investment range ($149,400–$279,800).

30–40% Liquid Capital

Liquid funds to cover the initial investment, working capital, and early operational costs.

Active Owner-Operator Required

This is not a passive investment. Full owner involvement in daily operations and community building is required.

*This website landing page and the information contained within do not constitute an offer to sell a franchise. An offer to sell a franchise is made only through the delivery of a Franchise Disclosure Document (FDD) in compliance with the Federal Trade Commission’s Franchise Rule and applicable state laws

Get in Touch

Start Your Franchise Journey

Ready to bring the Jasel experience to your city? Fill out the form and our franchise development team will be in touch within one business day.

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Address

204 South Howard Avenue, Tampa, Florida 33606

This form is for informational purposes only and is not an offer to sell a franchise. An offer can only be made through an FDD.

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By submitting this form, you agree to be contacted by our franchise development team regarding the Jasel Jewelry franchise opportunity.