Jasel Excellence

Accessible Luxury Customer Service Obsession Community-driven brand culture Personalization

Achievements

+20000 customers served

+3200-5 stars reviews

4 Retails in 4 years

More Than a Jewelry Store. A Luxury Experience Destination.

Jasel Jewelry blends timeless elegance with warmth and approachability. Our stores are located in lifestyle centers — not malls — ranging from 680–1,200 sq. ft., designed to be intimate, high-touch environments with strong foot traffic. Every piece symbolizes connection, celebration, and self-expression.

Fine Jewelry

Curated necklaces, bracelets, rings, earrings, chains, and body jewelry. Timeless pieces for every occasion and milestone.

Permanent Jewelry

Our signature clasp-free, custom-fit chains welded directly on — a lasting symbol of connection and self-expression.

Professional Piercings

Safe, hygienic, expertly performed ear and body piercings for adults and children, including baby and toddler services.

Fine Line Tattoos

By appointment — delicate, artistic fine line tattoo services in our intimate, luxury boutique setting.

Private Events

Girls' nights, bachelorette parties, corporate events, and milestone celebrations. A full luxury experience for your group.

Fine Jewelry

Curated necklaces, bracelets, rings, earrings, chains, and body jewelry. Timeless pieces for every occasion and milestone.

Permanent Jewelry

Our signature clasp-free, custom-fit chains welded directly on — a lasting symbol of connection and self-expression.

Professional Piercings

Safe, hygienic, expertly performed ear and body piercings for adults and children, including baby and toddler services.

Fine Line Tattoos

By appointment — delicate, artistic fine line tattoo services in our intimate, luxury boutique setting.

Private Events

Girls' nights, bachelorette parties, corporate events, and milestone celebrations. A full luxury experience for your group.

Accessible Luxury. Connection. Self-Expression. A modern jewelry destination redefining what a business can be.

Jasel Jewelry

What We Offer

Very few concepts bring these revenue streams together in one elevated, experience-driven destination. Accessible luxury, community, and self-expression — all under one roof.

From Tampa to Your City

What began as a pop-up concept in Tampa in 2021 has grown into a multi-location presence across Florida. Each store quickly became a community destination known not only for beautiful jewelry, but for unforgettable moments.

Multiple Revenue Streams

Retail + services + events = diversified income
Approachable Luxury

Bridging the gap between high-end and accessible luxury
Excellent Customer Service

Customer obsession
Established Operating Model

Three market-tested corporate locations
Unique Concept

One stop shop, experienced based retail
Community Support

Surrounded by successful women entrepreneurs

Our Current Stores

Tampa-Hyde Park

Flagship Store
Orlando Winter Park

Orlando, Florida
St. Petersburg

St. Petersburg, Florida
Tampa Water Street

Water Street, Tampa, Florida

Where We're Expanding

Initial development focus is on Florida, Georgia, and the Carolinas. Franchisees receive protected territories in key metro areas. We're growing conservatively — up to 10 franchises in Year One. You can be one of the early adopters.

Florida

Miami · Fort Myers · West Palm Beach · Sarasota · Tallahassee
Georgia

Atlanta · Savannah
North & South Carolina

High-traffic lifestyle destinations
And 47+ More

States

Reviews

Had a super good experience at Jasal!!! The customer service was amazing and it only took 1 hour for all 4 of us to get permanent jewelry!! The prices are great and we are all obsessed with our bracelets. They had a bunch of good options to choose from and we even got to add charms which made the bracelets even more special to us! They gave us complimentary seltzer waters too! 100% recommend. We will be back!!!!!

- Brianna S, Google Review

Love love love Jasel. Came in and got matching bracelets with my bestie. This shop is the best, they opened a day early just for us. Jasel is my new favorite place to shop for jewelry. The owner is so kind, helpful and friendly. This place has a great selection, good vibes, fair pricing and high quality service. Can't wait to visit again and get my next piece with them. I highly recommend you check them out and bring a friend 🩷

- Reece G, Google Review

I took my daughter to Jasel back in April to get her a permanent bracelet for her birthday. She absolutely loves her bracelet and it continues to hold up well. The experience was amazing- Ava was able to take her time selecting what she wanted and the manager was incredibly kind. Nothing was rushed and the process was thoroughly explained. Definitely recommend :)

- Ava P, Google Review

Had a super good experience at Jasal!!! The customer service was amazing and it only took 1 hour for all 4 of us to get permanent jewelry!! The prices are great and we are all obsessed with our bracelets. They had a bunch of good options to choose from and we even got to add charms which made the bracelets even more special to us! They gave us complimentary seltzer waters too! 100% recommend. We will be back!!!!!

- Brianna S, Google Review

Love love love Jasel. Came in and got matching bracelets with my bestie. This shop is the best, they opened a day early just for us. Jasel is my new favorite place to shop for jewelry. The owner is so kind, helpful and friendly. This place has a great selection, good vibes, fair pricing and high quality service. Can't wait to visit again and get my next piece with them. I highly recommend you check them out and bring a friend 🩷

- Reece G, Google Review

I took my daughter to Jasel back in April to get her a permanent bracelet for her birthday. She absolutely loves her bracelet and it continues to hold up well. The experience was amazing- Ava was able to take her time selecting what she wanted and the manager was incredibly kind. Nothing was rushed and the process was thoroughly explained. Definitely recommend :)

- Ava P, Google Review

Had a super good experience at Jasal!!! The customer service was amazing and it only took 1 hour for all 4 of us to get permanent jewelry!! The prices are great and we are all obsessed with our bracelets. They had a bunch of good options to choose from and we even got to add charms which made the bracelets even more special to us! They gave us complimentary seltzer waters too! 100% recommend. We will be back!!!!!

- Brianna S, Google Review

Love love love Jasel. Came in and got matching bracelets with my bestie. This shop is the best, they opened a day early just for us. Jasel is my new favorite place to shop for jewelry. The owner is so kind, helpful and friendly. This place has a great selection, good vibes, fair pricing and high quality service. Can't wait to visit again and get my next piece with them. I highly recommend you check them out and bring a friend 🩷

- Reece G, Google Review

I took my daughter to Jasel back in April to get her a permanent bracelet for her birthday. She absolutely loves her bracelet and it continues to hold up well. The experience was amazing- Ava was able to take her time selecting what she wanted and the manager was incredibly kind. Nothing was rushed and the process was thoroughly explained. Definitely recommend :)

- Ava P, Google Review

Had a super good experience at Jasal!!! The customer service was amazing and it only took 1 hour for all 4 of us to get permanent jewelry!! The prices are great and we are all obsessed with our bracelets. They had a bunch of good options to choose from and we even got to add charms which made the bracelets even more special to us! They gave us complimentary seltzer waters too! 100% recommend. We will be back!!!!!

- Brianna S, Google Review

Love love love Jasel. Came in and got matching bracelets with my bestie. This shop is the best, they opened a day early just for us. Jasel is my new favorite place to shop for jewelry. The owner is so kind, helpful and friendly. This place has a great selection, good vibes, fair pricing and high quality service. Can't wait to visit again and get my next piece with them. I highly recommend you check them out and bring a friend 🩷

- Reece G, Google Review

I took my daughter to Jasel back in April to get her a permanent bracelet for her birthday. She absolutely loves her bracelet and it continues to hold up well. The experience was amazing- Ava was able to take her time selecting what she wanted and the manager was incredibly kind. Nothing was rushed and the process was thoroughly explained. Definitely recommend :)

- Ava P, Google Review

Had a super good experience at Jasal!!! The customer service was amazing and it only took 1 hour for all 4 of us to get permanent jewelry!! The prices are great and we are all obsessed with our bracelets. They had a bunch of good options to choose from and we even got to add charms which made the bracelets even more special to us! They gave us complimentary seltzer waters too! 100% recommend. We will be back!!!!!

- Brianna S, Google Review

Love love love Jasel. Came in and got matching bracelets with my bestie. This shop is the best, they opened a day early just for us. Jasel is my new favorite place to shop for jewelry. The owner is so kind, helpful and friendly. This place has a great selection, good vibes, fair pricing and high quality service. Can't wait to visit again and get my next piece with them. I highly recommend you check them out and bring a friend 🩷

- Reece G, Google Review

I took my daughter to Jasel back in April to get her a permanent bracelet for her birthday. She absolutely loves her bracelet and it continues to hold up well. The experience was amazing- Ava was able to take her time selecting what she wanted and the manager was incredibly kind. Nothing was rushed and the process was thoroughly explained. Definitely recommend :)

- Ava P, Google Review

Had a super good experience at Jasal!!! The customer service was amazing and it only took 1 hour for all 4 of us to get permanent jewelry!! The prices are great and we are all obsessed with our bracelets. They had a bunch of good options to choose from and we even got to add charms which made the bracelets even more special to us! They gave us complimentary seltzer waters too! 100% recommend. We will be back!!!!!

- Brianna S, Google Review

Love love love Jasel. Came in and got matching bracelets with my bestie. This shop is the best, they opened a day early just for us. Jasel is my new favorite place to shop for jewelry. The owner is so kind, helpful and friendly. This place has a great selection, good vibes, fair pricing and high quality service. Can't wait to visit again and get my next piece with them. I highly recommend you check them out and bring a friend 🩷

- Reece G, Google Review

I took my daughter to Jasel back in April to get her a permanent bracelet for her birthday. She absolutely loves her bracelet and it continues to hold up well. The experience was amazing- Ava was able to take her time selecting what she wanted and the manager was incredibly kind. Nothing was rushed and the process was thoroughly explained. Definitely recommend :)

- Ava P, Google Review

How Can We Help

Continuous Training and Support

Operational best practices and systems
Training Programs
Dedicated Franchise Business Consultant
Real Estate Optimization
Construction Guidance

You're in business for yourself. Not by yourself

Marketing & PR

National marketing
National public relations
Collective media buying
Local marketing guidance

Technology & Innovation

Brand apps apps and website
Demand Generation
Wellness technology and innovation
Reporting platforms

Steps for Franchise Ownership

Step 1

Initial Inquiry & Qualification Introductory Call

Step 2

Receive & Review Franchise Disclosure Document (FDD)

Step 3

Financial Review & Validation Process

Step 4

Discovery Process

Step 5

Sign Franchise Agreement

Step 6

Site Selection & Training

Step 7

Grand Opening & Launch

Program Cost & Financial Details

$35,000 Franchise Fee

Discounts available for veterans and additional units
1-2 Employees Needed to Start Operation

Training will be provided
Estimated Investment: $149,400 –$279,800

Full buildout range including all startup costs
6% Royalty Fee

Of Net Revenues
1% Brand Fund

Of Net Revenues
Franchise Term

7 years initial term, Two 5-year renewal option

*This website landing page and the information contained within do not constitute an offer to sell a franchise. An offer to sell a franchise is made only through the delivery of a Franchise Disclosure Document (FDD) in compliance with the Federal Trade Commission’s Franchise Rule and applicable state laws